The wide application of block chain technology is changing the traditional media format and causing a new round of changes in business process, organization, governance system and business model.
NEWS CHAIN explores the use of block chain technology around media source authentication, news auditing, digital rights protection, paid content subscriptions, dissemination effect statistics, media advertising models, user privacy protection,
News digital payment and a series of applications. It provides a new perspective and subversive solution for the deep integration of media. How the block chain technology affects traditional media business processes, organizational rights management, governance systems and business models is worth our in-depth consideration.
How the block chain technology affects traditional media business processes, organizational rights management, governance systems and business models deserves our consideration.
It is necessary for us to study the construction of news media fusion platform based on block chain technology and explore a new way of media convergence. Create a global, decentralized, tamper-proof, multi-rights certification review, fair, fair, open and transparent press sharing authority publishing platform. Create a global, decentralized, tamper-proof, multi-rights certification review, fair, just and open and transparent news sharing authority release platform.
And through the block chain of digital value transmission payment mode compatible with all news media payment business, to create a common in the industry of exclusive digital currency.
Create a generic digital currency in the industry through the block chain digital value transmission payment method which is compatible with all news media payment business.
The future of NEWS CHAIN is a decentralized news media convergence platform, and you can also understand it as a decentralized news media client. NEWS CHAIN is a decentralized news media convergence platform in future, and you can also consider it as a decentralized news media client.
The integration of multilingual versions of the national news media sites, communities, self-media, docking NEWS CHAIN platform functional interfaces, plug-ins, you can use the above development of all the functions. To solve the problems of the news media industry.
The chain is the integration of multilingual versions of the national news media sites, communities, self-media, docking NEWS CHAIN platform functional interfaces, plug-ins, and you can use all the functions above to solve the problems of the news media industry.
I. The current situation and disadvantages of the global news media
1.1 A flood of false news
During the 2016 election in the United States. A group of social networking sites, called USA Daily Politics, has sprung up on Facebook and Twitter. During the 2016 election in the United States, a group of self media web sites, which are called USA Daily Politics 、Worldpolitcus.com, have sprung up on social networking site Facebook and Twitter.Worldpolitcus.com ‘s self-media site. A large number of releases have been made, such as “Breakthrough News:FBI has confirmed that Hillary Clinton is about to be convicted, “the news,” the Internet users believe. A large number of news have been released, such as the news: “Breakthrough News:FBI has confirmed that Hillary Clinton is about to be convicted” . This news lets the netizens believe it.
How to reduce the network rumors and purify the news communication environment has become the biggest problem in the supervision of Chinese and foreign media.
The media’s neglect of information makes us begin to doubt every news we read.
The media’s neglect of the authenticity of the information makes us begin to doubt every news we read.For example, financial and technological enterprises aim at obtaining new business opportunities and deliberately create false news and false public opinion to achieve their private purpose. For example, aimed at obtaining new business opportunities , financial and technological enterprises deliberately create false news and false public opinion to achieve their private purpose. The victims were those who had been deceived by false news.
1.2 Central oversight review is difficult to be fair and transparent
It is difficult to supervise the problems of subjectivity and abuse of editorial power in the process of traditional media review. In the review process, the original manuscript, the revised record, the reviewer’s opinion and the reader’s comment can be controlled centrally.
Although censors are traditionally used to identify authenticity, are these rights, or self-appointed censors, really reliable? Who is going to monitor them?False news or false history is nothing new. It has always existed, can not be eradicated, can not be resolved, the traditional technical program is difficult to achieve effective supervision and management. It has always existed, and can not be eradicated and be resolved. The traditional technical program is difficult to achieve effective supervision and management.
1.3 Copyright in news media content is not guaranteed
The traditional news media can not effectively protect the copyright of columns and authors. There are often piracy or embezzlement without the permission of the author, and it is difficult for the originals to protect their rights. The road of safeguarding rights is very difficult, resulting in many original creators are unable to protect their works from embezzlement. The road of safeguarding rights is full of difficulties, resulting in many original creators are unable to protect their works from embezzlement.
1.4 Content producers do not receive the benefits they deserve
Content producers can not receive the benefits they deserveIn the past few years, active users, quality content creators and disseminators. For Facebook, Twitter, Reddit, Weibo, Zhihu and other social networks and UGC (User Generated Content. The user-generated content) platform generates huge amounts of traffic and tens of billions of dollars in profits.
In the past few years, active users, quality content creators and disseminators generate huge amounts of traffic and tens of billions of dollars in profits for Facebook, Twitter, Reddit, Weibo, Zhihu and other social networks and UGC (User Generated Content. The user-generated content) platform.
However, the users who produce the content have neither complete control nor full profit rights over the content they create.However, the users who produce the content don’t completely control or enjoy the full profit rights over the content they create.
Take Zhihu as an example, Zhihu currently has registered users more than 78 million, in 2017, Zhihu users asked more than 9.5 million questions.
Take Zhihu as an example, Zhihu currently owns more than 78 million registered users. In 2017, Zhihu users asked more than 9.5 million questions. More than 45 million responses and 2.5 million articles have been written and are now valued at more than $1.5 billion.However, Zhihu’s value creators, quality content producers, have not received any return other than to gain respect, and their labor lacks a way to realize it.
However, Zhihu’s value creators and quality content producers have not received any returns other than gaining respect, and their labor lacks a way to gain substantial revenue.
On the other hand, articles aimed at marketing, such as soft text, can be realized, but these soft articles are heavily dependent on quality original content in the community.
Articles which are aimed at marketing, such as soft text, can gain substantial revenue, but these soft articles are heavily dependent on quality original content in the community.
All of this makes it difficult for producers of original and high-quality content to maintain sufficient creative motivation.All of these make it difficult for producers of original and high-quality content to maintain sufficiently creative motivation.
We believe Zhihu is also very willing to give quality content producers a reasonable return, because high-quality UGC is the value of Zhihu.However, UGCs do not directly create value, and it is extremely difficult to properly price fragmented UGC, which makes the beneficiaries of UGC – the platform and readers – lack a reasonable way to return content producers.
Which makes the beneficiaries of UGC – the platform and readers lack a reasonable way to return content producers. The whole field of UGC lacks a reasonable incentive system to encourage high-quality content producers.
1.5 Each news media is in its own right, unable to realize the intercommunication of value
Each news media has its own style and it is unable to realize the intercommunication of value between them.All along, each news media has its own set of business operation system, the income is also diversified, there are legal benefits, integral income, virtual currency income, ticket proceeds and other internal payment means.
All along, each news media has its own set of business operation system. The income is also diversified and there are legal benefits, integral income, virtual currency income, ticket proceeds and other internal payment means.
All is a school of their own can not be interconnected with each other, value sharing transmission,naturally can not be good content value sharing between each other.
All have styles of their own and can not be interconnected and share value transmission with each other, and naturally the good content value can not be shared between each other.
Not to mention to achieve the unity of the family, unable to integrate the resources, the media cooperation between countries needs a certain foreign exchange as a means of settlement and payment, complicated procedures and cumbersome procedures.
Not to mention to achieve the unity of every unit. The resources can not be integrated. The media cooperation between countries needs a certain foreign exchange as a means of settlement and payment. The procedures are complicated cumbersome.
Exploring a unified, fast, safe and efficient method of value payment is an indispensable technical support for the integration of the news media.
1.6 The authenticity of news media advertisements cannot be guaranteed
Advertising belongs to the important revenue part of the news media. The general online advertising includes “pay by the length of time”, “pay by click” and “pay by the number of times” and other billing models.But “pay-per-click” and “pay-per-view” types of ads often experience click / page fraud.Advertising fraud has become a common problem in the industry, but also a headache for all advertisers.
II. News Chain news chain
2.1 What is the News Chain
A. News Chain is the world’s first news media fusion platform based on block chain technology, using block chain decentralization, tamper-proof, open and transparent, time stamp, intelligent contract. Payment settlement, value transmission and other technical characteristics to create a new fair, fair, open, transparent, authoritative and authentic news media integration platform.
News Chain is the world’s first news media fusion platform based on block chain technology. It uses block chain decentralization, tamper-proof, open and transparent, time stamp, intelligent contract, payment settlement, value transmission and other technical characteristics to create a new fair, just, open, transparent, authoritative and authentic news media integration platform.
The simple idea is that you can create your own block chain news media column or news section directly on the News Chain news chain, and also support the use of its development suite or plug-in.
The simple idea is that you can create your own block chain news media column or news section directly on the News Chain news chain, and it also supports the use of its development suite or plug-in.
With the traditional news media website port docking, traditional news media websites directly use the block chain plug-in function of the news chain, create a new news release rules, and begin to support the payment and circulation of NES news coins.
B, News Chain news chain will provide a variety of technology access ports for use in the traditional media industry. Including authorized reptile robot interface, service robot interface, real-time content import, historical content import, user management, cross-site login and other advanced development suite for developers and platform access.
Including authorized reptile robot interface, service robot interface, real-time content import, historical content import, user management, cross-site login and other advanced development suite, it is for developers and platform access.
As well as provide WordPress, phpBB, Joomla, MediaWiki and Discuz plug-in docking more features. It also provides WordPress, phpBB, Joomla, MediaWiki and Discuz plug-in docking more features.
In the future, there will be a large number of lack of development power of the site owners and ordinary users want to join the News Chain news chain integration platform.
In the future, there will be a large number of site owners who lack of development power and ordinary users want to join the News Chain news chain integration platform.
So in the development plan, the team will develop plug-ins that are compatible with existing site-building sites, blogs, encyclopedias, Weibo, and forum programs. Users only need to install the plug-in in the background and configure the node and other related configuration information to access the News Chain news chain network to achieve functional docking.
Users only need to install the plug-in in the background and configure the node and other related configuration information to access the News Chain news chain network and it can achieve functional docking.
C, News Chain news chain will be multi-language, multi-category version in the future, to meet the news media users in different countries to use its block chain function. News Chain news chain will be multi-language, multi-category version in the future and it meets the news media users’ needs in different countries to use its block chain function.
At the same time, the News Chain news chain will create its own powerful media client, NEWS BOOK news books. This will be the first powerful landing app on the News Chain news chain in the future.
2.2. News Chain platform framework model
The platform model of the News Chain news chain has a total of 6 + 2 layers.At the bottom is the team-improved graphene Underlying foundation framework. Used to provide low-level block chain services such as block formats, consensus algorithms, networks, databases, users, and privilege management.
The framework is used to provide low-level block chain services such as block formats, consensus algorithms, networks, databases, users, and privilege management.
The graphene framework is a high-availability, high-performance, low-latency block chain underlying framework that provides an average transaction confirmation rate of 1.6 seconds and measured processing capacity of up to 4,000 transactions per second.
News Chain Core is the core layer, which realizes the core business logic, such as scoring logic, unified authorization login, revenue allocation algorithm, community platform, advertising system and so on.
Universal Application Programming Interface (UAPI) provides unified content, external programming interfaces such as rating and user management. The platform with abundant development ability can use this interface directly for deep development.
The extension layer on top of UAPI is the software development kit, plug-ins, sample programs, and development documentation, which provide direct help to developers and users in building their own content platforms. In particular, a range of plug-ins will be provided to enable users to integrate News Chain integration platform block chain networks directly on forums, blogs, or CMS.
The next top level is a presentation layer based on the News Chain network, primarily the content platform. Information interactive platform, be it text, video, or picture. Both audio and live broadcast platforms can use the News Chain network to build content incentive platforms for the corresponding topics.
The next top level is a presentation layer based on the News Chain network and it includes primarily the content platform and information interactive platform. Text, video, or picture and both audio and live broadcast platforms can use the News Chain network to build content incentive platforms for the corresponding topics.
At the top is the client, where we will develop the PC side of the app, the HD side of the tablet, and the H5 version of the NEWS BOOK client for use by users.
The first layer is the logging of related information, mainly the accurate recording of the client information source, the second layer is the content information hash value of the block chain functional collection, used to record the media information on the block chain.
The second layer is the content information hash value of the block chain functional collection which is used to record the media information on the block chain.
2.3. NES news currency to create a universal digital currency for the global news media
A. The contribution fee of the content creator, the reward, the income incentive of the reviewer.
B. Transfer fee for copyright authorization
C. Outstanding articles, celebrity columns, Internet hits
D. payment and settlement of advertising expenses for news media
E. Cooperation between industries in payment and settlement of common digital currency
H. News coins in exclusive circulation in the global news media industry
III. NEWS BOOK news account book (decentralized news client)
3.1. What is the NEWS BOOK news book
The NEWS BOOK is a decentralized news client of the News Chain . NEWS BOOK is the first powerful landing application on the News Chain block chain news media fusion platform. Future PC and mobile APP, H5 and HD versions will be developed.On NEWS BOOK, you can not only publish news, content display, chain storage, user interaction, login authorization, settlement and payment, but also easily build your own column and create your own work.
On NEWS BOOK, you can not only publish news, display content, enjoy the chain storage, user interaction, login authorization, settlement and payment, but also easily build your own column and create your own work.
Register the copyright of your own work, the original author can set whether to allow reprint, and select the appropriate licensing agreement.When the original author permits reprinting and reproduces the content, the original author will also receive a share of the proceeds from the content evaluation.At the same time, you can also get a share of the reward proceeds.All content on NEWS BOOK will be recorded on the block chain by a certain algorithm, which ensures the authenticity of the content, prevents tampering, infringement, and transparency.
3.2. User level permissions
Anyone can sign up as a regular user on the NEWS BOOK news ledger, and users can read the news on NEWS BOOK for free. You can also post personal updates, reprints, comments, transfers and ratings on the NEWS BOOK platform. You can also download toolkits and plug-ins by paying for NES. Integrates the block chain function of News Chain network.To connect to his own news media platform.
You can also download toolkits and plug-ins by paying for NES and this way integrates the block chain function of News Chain network and connect his own news media platform.
The users above the NEWS BOOK news book are divided into regular and professional users, who can browse everything on NEWS BOOK.
The users above the NEWS BOOK news book are divided into regular and professional users and the regular users can browse everything on NEWS BOOK.
You can also publish regular personal or live messages around you.Most of the content posted by ordinary users is more popular, we don’t define it as news, it’s just like FACEBOOK or Weibo’s personal dynamics.
Most of the content posted by ordinary users is more popular, and we don’t define it as news. It’s just like FACEBOOK or Weibo’s personal dynamics.
Professional users will register when NEWS BOOK will improve the requirements of registrants, ordinary users can also be upgraded to professional users, we require professional users to have a certain amount of media editing experience. Or can be said to be more professional column editors and journalists.
When professional users register, NEWS BOOK will improve the requirements of registrants. Ordinary users can also be upgraded to professional users. We require professional users to have a certain amount of media editing experience or they are more professional column editors and journalists.
These users are suppliers of professional news sources, and after verification, the news published by these users can be rewarded by the platform and users.
The NEWS BOOK has established a strict censorship system, which is completely decentralized, and we are committed to creating a true and reliable news story. Every work is traceable and guaranteed not to be tampered with.
The NEWS BOOK network uses the DPOS consensus mechanism, and every successful registered columnist receives a certain amount of NES that the system rewards.
The NEWS BOOK network uses the DPOS consensus mechanism, and every successful registered columnist receives a certain amount of NES from the system rewards.
The holder of NES can participate in reviewing comments or voting on the NEWS BOOK platform, and the NES balance is the voting weight.NEWS BOOK constructs an open distributed news database, establishes a citizen news audit mechanism, and solves the problems of subjectivity and abuse of editing power in the process of traditional media review. Improve the quality of the review.solves the problems of subjectivity and the abuse of editing power in the process of traditional media review, which can improve the quality of the review.
In the process of review, the original manuscript of the writer, the revised record, the opinion of the reviewer and the reader’s comment can be traced back.We set different voting comment thresholds for different levels of news to properly configure the audit mechanism.The whole process of news review involves readers, authors, reviewers and sponsored publishers, which build the basic function and structure of the network.
3.3. News evaluation and reward system
Each participant of a professional NEWS BOOK user gets a reward in the form of a NES token for his news contribution.Each time an article is approved by most of the designated reviewers, the author gets a reward.Reviewers can also receive awards based on the accuracy of their acceptance or rejection of the article.If the article is rated with high accuracy, the reviewer will receive a NES award, the reviewer who rejects the article will not be rewarded, and vice versa.
If the article is rated with high accuracy, the reviewer will receive a NES award. The reviewer who rejects the article will not be rewarded, and vice versa.
3.4. Ways in which content is freely available to ordinary users
The charging model of excellent columns has existed for many years, and certainly will continue to exist.But similarly, the free model will continue to have a strong vitality, especially after the popularity of IP, good column content more fans of IP will be more influential.
But similarly, the free model will continue to have a strong vitality, especially after the IP becomes so popular. The more the fans of the good column content of IP is, more influential the IP will be.
Let fans vote, reward, or participate in the construction of copyrighted works to support their favorite works and creators on NEWS BOOK, so they can enjoy the wonderful original content for free.
Because all news content and column creation are available for free, they can effectively address the range of problems posed by piracy, and end up with fans seeking the best reading experience and keeping abreast of the latest developments by creators. All traffic will be aggregated to the NEWS BOOK platform.The exciting thing is that free access to content by fans doesn’t come at the expense of the creator, who can still get a NES in return for NEWS BOOK. Gains can be made by trading on the market.In addition, the block chain based NEWS Book, all data can be publicly queried, can effectively eliminate any black box operations and corruption.
In addition, the block chain is based NEWS Book.All data can be publicly queried and this can effectively eliminate any black box operations and corruption.
3.5. IP copyright protection
Through block chain technology, the copyright confusion and disputes can be solved perfectly. Once online, it can not be tampered with, and the time stamp on the chain can prove the copyright ownership.At the same time, related copyright transactions can also be completed directly online.
3.6. Advertising systems
Advertising systems can enhance the liquidity of NES tokens and increase platform revenue.General online advertisements include “pay by the length of time”, “pay-per-click” and “pay-per-view” and other billing models.Considering that “pay-per-click” and “pay-per-view” types of advertising are often subject to click / page fraud, and mechanisms such as prophecy are needed to be used by a blockchain system. In the early stages of development, the news BOOK news book was not intended to introduce and develop this type of billing model.
Considering that “pay-per-click” and “pay-per-view” types of advertising are often subject to click or page fraud and mechanisms such as prophecy are needed to be used by a block chain system, the news BOOK news book was not intended to introduce and develop this type of billing model in the early stages of development.Instead, it will introduce a “pay by hour by advertising location” billing model.
NEWS BOOK will offer an advertising market in its wallet to sell ads paid for hours by location for the platform.In the advertising market, the advertising location options available on various platforms will be displayed as well as the cost. It also shows the performance of these platforms on the block chain, as well as historical data (such as revenue, content quantity, etc.) for the user’s reference.Users can directly pay the NES token to purchase advertising services, after the platform to audit the advertising can be put into the advertising, the length and location of the advertising display by the intelligent contract execution.
Users can directly use the NES to purchase advertising services.After auditing the advertisement in the platform, the advertisement can be put into the market. The length and location of the advertising display are decided by the intelligent contract execution.
3.7 NES currency circulation expansibility
With the promotion of News Chain integration platform, more and more self-media, media people, celebrities, well-known bloggers, Internet celebrities, big coffee, columnists, original writers, Network literature and other writers began to accept the NES payment on behalf of the currency, and with NES as the settlement means to circulate between the news media to become the digital currency of the general news media.
With the promotion of News Chain integration platform, more and more self-media, media people, celebrities, well-known bloggers, Internet celebrities, big coffee, columnists, original writers, Network literature and other writers begin to accept the NES payment on behalf of the currency and use NES as the settlement means to circulate between the news media. NES has become the digital currency of the general news media.
IV. News Chain application scenarios
4.1. Traditional news media portal platform
Traditional portal websites have been relying on advertising as the main source of revenue, the website editing agencies also lack the appropriate incentives.
Traditional portal websites have been relying on advertising as the main source of revenue, and the website editing agencies also lack the appropriate incentives.
The traditional portal website can not only provide incentive channel for the organization through introducing the content incentive and reward mechanism of the News Chain platform, but also increase the income for the net station owner.At the same time, we can also set up social platform or issue smart coins for social platform. Smart tokens can be equitably distributed through smart contracts to each link of the organization from the content incentive and reward mechanism.
4.2. Depository service and copyright protection service
News Chain protects the copyright of the author, can not be tampered with, and the reprint or authorization need to be confirmed by the originator to use, and pay the corresponding NES.
News Chain protects the copyright of the author and can not be tampered with. The reprint or authorization need to be confirmed by the originator to use, and pay the corresponding NES.
The unique hash value of the content is recorded on the block chain and cannot be changed, and the platform can use this feature to combine with legal institutions to provide services such as content certificates and copyright rights.
4.3. Content aggregation class platform
The platform can take advantage of News Chain’s built-in reprint feature to provide content aggregations similar to daily headlines, and the platform can use automated programs to pick out the right content and push it to readers.Through the reprint function, both the author and the reprinted person can be evaluated and rewarded.
4.4. Social media platforms
Using the content incentive and reward mechanism of the News Chain network, the platform can construct the social media platform with text content as the theme similar to Steemit. And even build social networks like Twitter and Facebook.
Using the content incentive and reward mechanism of the News Chain network, the platform can construct the social media platform with text content as the theme similar to Steemit and even build social networks like Twitter and Facebook.
4.5. VOD / Live content platform
For a long time, the realization of content and the provision of higher revenue for websites have been the problems encountered by video platforms.Because of the special features of video websites, the bandwidth and storage costs are very high for website owners, resulting in difficulties in profitability, such as the world’s largest video site YouTube is in a state of loss.Video streaming and on-demand websites can bring the content incentive and reward mechanism of the News Chain network into these content platforms, and bring more revenue to the content producers and platforms.
4.6. Question and answer content platform
The realization of content in question-and-answer communities like Zhihu and Quora has always been a problem, through the evaluation and reward mechanism of News Chain. Good respondents can get a reasonable return.
The realization of content in question-and-answer communities like Zhihu and Quora has always been a problem. Through the evaluation and reward mechanism of News Chain, good respondents can get a reasonable return.
Compared with direct payment, the incentive based on content evaluation can get higher conversion rate and higher participation.
4.7 Blog, encyclopedic, forum content platform
Blog, encyclopedia, forum also still occupy a large share of network traffic, especially blog and encyclopedic content platform, is the main way for ordinary users to publish serious text content.
Blog, encyclopedia, forum also still occupy a large share of network traffic, especially blog and encyclopedic content platform. They are the main way for ordinary users to publish serious text content.
For many years, these content platforms can only rely on advertising revenue to maintain, but also a large proportion of users can not get revenue from these platforms.
For many years, these content platforms can only rely on advertising revenue to maintain, and a large proportion of users can not get revenue from these platforms.
Through the plug-in provided by News Chain, the content incentive and reward mechanism of News Chain network can be brought directly into these platforms. For publishing content users as well as platform builders to bring more revenue.
This can bring more revenue for publishing content users as well as platform builder.
V. Total tokens
NES news coin:News Chain news chain is the exclusive token, issued a total of 50 billion, will never be issued, is the global news media universal digital currency.
NES news coin:News Chain coin is the exclusive token, issued a total of 50 billion, will never be additional and it is the global news media universal digital currency.
We will release a certain percentage of NES to the NEWS BOOK news book platform to keep the entire NEWS BOOK running properly.
VI. Team presentations
VIII. Early investment institutions and support media
A. Early investment institutions
Media Contact
Company Name: Singapore News Chain Foundation
Contact Person: John Jopp
Email: info@newschain.me
Country: United States
Website: www.newschain.me